Case Study: JustPremium achieves 70% faster ad load times and 12% revenue growth with OpenX

How JustPremium scaled their Rich Media marketplace using OpenX PMP

JustPremium is a leading global marketplace for Rich Media advertising, serving 2,500+ publishers with innovative display and video formats. As it expanded into the US and other markets, the company needed a flexible, trusted tech partner and a customized technical setup to support its unique ad units and scale buying across desktop, tablet and mobile in 30 countries.

Working with OpenX, JustPremium implemented a tailor-made OpenX PMP solution with packaged inventory, faster auctioning and better analytics. The change cut ad load times by 70%, lifted fill rates and revenue per request, and drove a 12% increase in total gross revenue, with ongoing collaboration to further optimize matching, header bidding and brand safety.

JustPremium

Walter Aerts

VP Business Development