Case Study: Intermarkets achieves 20% revenue lift and improved user experience with OpenX

How Intermarkets Improved User Experience and Lifted Revenue by 20%

Intermarkets, a portfolio of quality digital publishers (including The Drudge Report and The Political Insider) serving 30M+ monthly uniques, needed to improve monetization without degrading user experience. They faced ad delivery and latency challenges and wanted a new approach that balanced revenue with faster page loads and higher ad quality.

Partnering with OpenX, Intermarkets implemented a specialized header-bidding solution, migrated to the OpenX Ad Server, and joined the OpenX Private Marketplace. Results were immediate: gross revenue rose 150% from month one to two after header bidding, the Drudge Report migration completed in three days, and Intermarkets saw a 20% eCPM and revenue lift overnight, along with improved ad quality and page-speed gains supported by a dedicated OpenX team.

Intermarkets

Stephanie Snow

VP of Ad Operations