OpenX
18 Case Studies
Case Study: Genius Sports triples target audience reach with OpenX TV by OpenX
A OpenX Case Study
Genius Sports triples reach with OpenX’s TV by OpenX and hits 98% video completion rate
The customer, Genius Sports, a global leader in sports data and advertising, sought to maximize brand awareness through CTV and overcome challenges in measuring live sports events. They partnered with the vendor OpenX, leveraging its TV by OpenX product to address these goals.
OpenX implemented a CTV campaign using its advanced content signals to provide Genius Sports with deep insights into live sports viewership. This solution enabled smart optimizations, which tripled impression delivery against their target audience and achieved an average video completion rate of 98%.
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