Case Study: Marks & Spencer streamlines digital asset management with OpenText Media Management

Marks & Spencer efficiently manages digital assets with OpenText

Marks & Spencer, a major international retailer, faced the challenge of managing a high volume of digital assets across multiple, disparate systems. This inefficient setup led to difficulties in locating assets, unnecessary recreation of existing content, and problems with rights management. To ensure brand consistency and improve efficiency for its 800 users handling 2,500 new assets daily, the company sought a centralized, enterprise-wide Digital Asset Management (DAM) solution from OpenText.

By implementing OpenText Media Management, Marks & Spencer replaced its multiple systems with a single, intuitive DAM. The OpenText solution streamlined workflows, accelerated the review and approval process, and drastically reduced asset recreation. The measurable impact includes the ability to get assets on the website within 24 hours of creation and a 98% positive user rating following an upgrade. OpenText provided a cost-effective system that is now vital to the retailer's operations.

Marks & Spencer

Beth Cross

Product Owner