Case Study: Tupelo Honey boosts covers and revenue with OpenTable

Tupelo Honey drives 6,500 extra covers with OpenTable

Tupelo Honey Southern Kitchen & Bar, a restaurant group with 19 locations across 14 states, needed a better way to manage growing complexity, improve guest service, and make smarter business decisions as dining habits and operations continued to change. After upgrading to OpenTable Pro, the team gained organized guest insights and company-wide reporting to help them understand performance across locations and tailor the dining experience.

With OpenTable, Tupelo Honey used pre-shift reporting, relationship management, and reporting tools to review guest history, respond to online reviews, and optimize reservation settings. OpenTable helped the brand raise its standard max party size to 12, which added 6,500 covers in June 2022 and contributed to about $130,000 in additional revenue, while also improving service and value scores.

Tupelo Honey