Case Study: Tao Group drives 23K more covers with OpenTable email marketing

Tao Group drives 23k covers with OpenTable

Tao Group, a global hospitality company with over 18 different restaurant and nightlife concepts, faced the challenge of cross-promoting its diverse brands to drive revenue. The company's vice president of marketing, Justin Levy, knew they were missing an opportunity to monetize their customer contact database and make guests aware of their other nearby locations. They partnered with OpenTable to find a solution using its email marketing service.

OpenTable implemented scalable email marketing campaigns that automatically synced customer contacts, saving the Tao Group team significant time. This "set it and forget it" approach allowed the operations staff to remain focused on hospitality. As a direct result of the OpenTable campaign, Tao Group saw an increase of 23,000 covers and 4,000 new parties.

Tao Group