Case Study: Soothr fills more seats and cuts no-shows with OpenTable

Soothr fills late-night tables and cuts no-shows with OpenTable

Soothr, a MICHELIN Guide Thai restaurant in New York City, was struggling with too many no-shows and a lack of new guests, especially for late-night seatings. To address this challenge, they switched their reservation platform from Resy to OpenTable.

By implementing OpenTable, Soothr gained access to a massive diner network for greater visibility and utilized features like Notify Me to automatically fill last-minute tables. This resulted in more first-time guests, significantly fewer no-shows, and fully booked tables even during late-night slots. The team also reported that OpenTable provided a more reliable and accurate reservation system, leading to a smoother experience for both guests and staff.

Soothr