Case Study: Sage Hospitality drives $410K in attributed revenue with OpenTable

Sage Hospitality drives $410K in marketing-attributed revenue with OpenTable

Sage Hospitality, a national restaurant group with 33 locations, faced a challenge in accurately measuring the return on investment for its marketing efforts. Prior to using OpenTable, the group relied on outdated tools that lacked automation and the ability to tie specific campaigns to revenue, making data-driven decisions impossible. The vice president of marketing sought a solution to track which marketing initiatives directly led to reservations.

By implementing OpenTable's Relationship Management solution and its marketing tracking features, Sage Hospitality integrated its email marketing platform and embedded trackable reservation links across digital channels. This provided granular, campaign-level ROI data. As a result, OpenTable helped the group attribute over $400,000 in revenue to marketing efforts in a single quarter and generated over $150,000 in ROI from automated email campaigns, moving from guesswork to confident, data-driven investment.

Sage Hospitality