Case Study: Norman’s Florida Kitchen drives more bookings and a 25x ROI with OpenTable marketing campaigns

Norman’s Florida Kitchen drives 25x ROI with OpenTable marketing campaigns

Norman’s Florida Kitchen, a renowned Orlando restaurant, faced the challenge of attracting diners after moving to a new location and experiencing a dip in local tourism. They turned to OpenTable and its marketing campaigns, specifically Boost and Bonus Points, to increase visibility and drive bookings, particularly during off-peak times.

OpenTable provided an effective solution with easy-to-set-up campaigns that guaranteed a return on ad spend. The results were significant, including a 25x return on every marketing dollar spent, $370K in revenue attributed to OpenTable in one quarter, and a 35-40% reduction in spend on other out-of-home channels. The solution also saved management 4-6 hours per week.

Norman’s Florida Kitchen