Case Study: Left Bank Brasseries achieves $200k in revenue from targeted marketing with OpenTable

Left Bank Brasseries generates $200k in revenue with OpenTable

Left Bank Brasseries, a restaurant group with five locations in Northern California, faced the challenge of managing guest engagement across its thousands of diners. With no cohesive process, their guest information was disorganized and they lacked a singular platform to effectively connect with customers and keep them returning. They turned to OpenTable for a solution to facilitate this engagement.

OpenTable implemented its segmented marketing capabilities and its email marketing integration with Emma. This allowed the team to sync new contacts daily and create personalized segments for highly specific outreach. The solution successfully closed the loop on marketing ROI. Through targeted campaigns, OpenTable helped generate over $200,000 in revenue in a three-month period, including $19,000 from a specific "We Miss You" campaign that successfully re-engaged lapsed guests.

Left Bank Brasseries