Case Study: Garces Group drives $300K in revenue with OpenTable

Garces Group drives over $300K in revenue with OpenTable

Garces Group, a restaurant group with multiple locations, struggled with manually tracking guest visit frequency and effectively re-engaging first-time diners to become regulars. They partnered with OpenTable to leverage its data analysis and marketing capabilities to overcome this challenge.

OpenTable analyzed the group's guest visit trends to identify lapsed diners and then implemented a targeted "We Miss You" email campaign offering a discount. This solution by OpenTable directly generated over $300,000 in revenue and more than 8,500 guest covers for the restaurant group, proving the measurable impact of data-driven guest engagement.

Garces Group