Case Study: Fat Ox boosts repeat bookings and guest loyalty with OpenTable

Fat Ox drives 11% email conversion with OpenTable

Fat Ox, a modern Italian restaurant in Scottsdale, faced the challenge of driving demand and building guest loyalty due to its location with minimal foot traffic. To keep their dining room full, they turned to OpenTable and its guest relationship management and marketing tools.

Using OpenTable's solutions, including auto-tags for identifying VIPs and targeted email campaigns, Fat Ox was able to deliver more personalized service and drive repeat visits. The results were significant, with email campaigns converting at an 11% rate and the restaurant consistently outperforming the local market. This led to lower marketing spend and increased visibility for Fat Ox.

Fat Ox