Case Study: Left Bank Brasseries generates $200K in revenue with OpenTable targeted email marketing

Make it personal with targeted email marketing

Left Bank Brasseries and LB Steak, a five-location Northern California restaurant group founded in 1984, struggled to consistently engage guests across its growing customer base. With guest data scattered and no single way to manage communications, the team needed a better way to personalize outreach and keep diners coming back. They turned to OpenTable and its segmented marketing capabilities, along with the Emma email marketing integration, to solve the challenge.

Using OpenTable and Emma, Left Bank Brasseries and LB Steak synced new contacts daily, built targeted audience segments, and launched personalized campaigns such as holiday promotions and a “We Miss You” outreach. The results were strong: in just three months, the group generated over $200K in revenue from targeted email marketing and more than $19K from the We Miss You campaign alone, while also giving managers a way to personally invite guests back.

Left Bank Brasseries

Obadiah Ostergard

Chief Executive Officer