Case Study: Soothr fills more seats and reduces no-shows with OpenTable

How Soothr fills every seat—even late at night

Soothr, a MICHELIN Guide Thai restaurant in NYC’s East Village, was struggling with persistent no-shows and a lack of new guests, especially during late-night reservation slots. After using Resy, the team needed a more reliable reservation experience and better visibility to attract first-time diners.

By switching to OpenTable’s reservation management platform, including features like Notify Me and access to OpenTable’s diner network, Soothr filled tables more consistently, reduced no-shows, and improved booking reliability. OpenTable helped the restaurant stay fully booked even late at night, with the team reporting that about 99% of guests had a smooth experience from booking to seating.

Soothr

Joel Chidensee

Co-Founder