Case Study: Tao Group boosts covers and new parties with OpenTable

Help guests spread the love from location to location

TAO Group, a restaurant group with 23 locations across New York, Nevada, and California, wanted a better way to cross-promote its many concepts and monetize its contact database more effectively. The team needed a solution that could help guests discover other TAO properties nearby and drive more brand awareness without creating dozens of separate campaigns. OpenTable’s email marketing capabilities were used to address this challenge.

OpenTable set up scalable, automated cross-pollination email campaigns for TAO Group, making it easy to promote multiple concepts while keeping the team focused on hospitality operations. The approach required minimal manual effort thanks to automatic contact syncing, and it delivered strong results: TAO Group saw a 23k increase in covers and 4k more new parties from the campaign.

Tao Group

Justin Levy

Vice President of Marketing