Case Study: Sage Restaurant Concepts drives $410K in marketing-attributed revenue with OpenTable

Trackable campaigns help make every marketing dollar count

Sage Restaurant Concepts, a 33-location restaurant group, needed a better way to connect marketing activity to revenue and move beyond gut-feel decisions. Working with OpenTable, they used its Relationship Management solution and marketing tracking tools to bring more visibility to campaign performance across email, websites, and other digital channels.

OpenTable helped Sage integrate Emma for automated, branded email campaigns and create unlimited trackable reservation links to measure ROI by channel and campaign. The result was a major improvement in attribution, with 9% of total revenue tied directly to marketing efforts and $410,000 in revenue attributed in a single quarter, plus more than $150,000 in ROI from automated email campaigns and additional savings from consolidating their tech stack.

Sage Restaurant Concepts

Heather Dratler

Vice President of Marketing and Brand Integrity