Case Study: IHG maximizes revenue and guest satisfaction with OpenTable

IHG maximizes revenue and guest satisfaction with OpenTable

IHG, the global hospitality group behind 20 luxury brands, needed a better way to keep its restaurants and bars visible, drive covers during slower periods, and prove marketing ROI across a large portfolio of venues. The company worked with OpenTable, using tools like Boost marketing campaigns, OpenTable Experiences, and reservation management to support its restaurant and bar marketing efforts.

With OpenTable, IHG increased visibility in search results, promoted unique dining events, and connected marketing activity to revenue through a POS integration with Agilysys. The team gained real-time guest spending insights, better portfolio-wide reporting, and stronger personalization for high-value diners, with some restaurants seeing up to 15x ROI from OpenTable marketing campaigns.

IHG

Quinn Logan

Director of Restaurant and Bar Marketing