Case Study: Tupelo Honey increases covers and revenue with OpenTable

How data reporting powers Southern hospitality for a growing restaurant group

Tupelo Honey Southern Kitchen & Bar, a 19-location restaurant group, needed a better way to manage guest insights, reporting, and reservations as dining patterns shifted after COVID. With OpenTable Pro, the team could better predict demand, tailor service, and understand guest behavior across locations.

OpenTable helped Tupelo Honey use pre-shift reporting, relationship management, and reservation settings to optimize operations and guest experience. By raising the maximum online party size to 12, the brand added 6,500 covers in June 2022 and generated about $130,000 in additional revenue, while improving its service score from an A to an A+ and its value score from a B+ to an A-.

Tupelo Honey

Caroline Skinner

Chief Operating Officer