Case Study: Truluck’s achieves 32X marketing ROI with OpenTable digital marketing

Truluck’s hits its revenue target and a 32X ROI using OpenTable digital marketing

Truluck’s, a high-end restaurant group with 12 locations across the U.S., needed to adapt quickly during the pandemic after closing all of its restaurants and losing much of its traditional traffic. To keep newer locations alive, rebuild revenue, and bring back staff, the company shifted away from traditional marketing and began exploring digital marketing with OpenTable, using boost campaigns and Bonus Points.

With OpenTable’s digital marketing tools and support from its marketing consultant, Truluck’s targeted local diners, increased visibility on OpenTable search, and gained detailed real-time reporting to optimize campaigns. The results were strong: impressions in top search spots increased by 11X, week-over-week covers rose 33%, sales grew by more than $20K week-over-week, and Truluck’s achieved a 32X return on marketing investment.

Truluck’s

Todd Perry

Managing Partner