Case Study: Maison strengthens guest relationships and controls costs with OpenTable

How Charleston’s beloved restaurant Maison held strong during COVID

Maison, the French restaurant in Charleston, South Carolina, opened just before the COVID-19 pandemic and had to quickly adapt to shutdowns, takeout, limited in-person dining, and tighter budgets. To manage the guest experience and front-of-house operations, Maison relied on OpenTable’s reservation and restaurant management platform, including its floor plan tools, turn-time analysis, guest history, and CRM features.

OpenTable helped Maison stay operational and efficient during COVID by giving the team a central system for managing shifts, tracking guest preferences and dietary needs, and marketing only when it made financial sense. Maison said OpenTable’s free usage during the pandemic saved significant money, while the marketing engine produced measurable ROI—for example, a $500 spend was expected to generate 200 diners and about $10,000 in sales.

Maison

Will Love

Owner and Operator