Case Study: Buck & Honey’s scales hospitality and guest engagement with OpenTable

How one group scales hospitality with OpenTable

Buck & Honey’s is a Wisconsin restaurant group that has grown from a single cozy location in Sun Prairie to four busy restaurants across the Madison area. As they expanded, the team needed a way to keep service consistent, stay organized across locations, and continue delivering the warm, guest-focused hospitality they’re known for. They used OpenTable’s reservation management platform to help manage reservations and support day-to-day operations.

With OpenTable, Buck & Honey’s streamlined floor planning, reservation tracking, server rotation, and guest recognition across all locations. The team says OpenTable helps bring in diners through its discovery network and makes it easy to note special occasions like birthdays, anniversaries, and VIP guests for personalized touches. While no hard metrics were shared, Buck & Honey’s said OpenTable removed work from their plate, helped organize the details, and was “well worth the investment.”

Buck & Honey’s

Aimee Anderson

Director of Operations