Case Study: Snowflake scales ABM email campaigns with Opensense

How Snowflake Scaled it’s Complex ABM Program with Opensense + RollWorks

Snowflake, an enterprise software company, faced the challenge of scaling its complex account-based marketing (ABM) program. Their marketing team needed a way to efficiently launch thousands of personalized, multi-channel campaigns to drive high-impact initiatives within their top-tier accounts, but their previous tools lacked the necessary scalability and control. To overcome this, they turned to the vendor Opensense and its Email Ad Campaigns product.

Opensense provided a flexible, server-level solution for managing email signatures and ad campaigns, which integrated seamlessly with Snowflake's existing RollWorks ABM platform. This integration allowed Snowflake's global team to easily run multiple simultaneous campaigns with regional and persona-based personalization. The results were significant, with one campaign achieving a 6.9% click-through rate and another generating over 287,000 impressions with a 4.82% CTR, successfully driving event registrations and post-event engagement.

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