Case Study: Five9 improves buyer behavior visibility with Opensense

Empowering Sales Growth Leveraging Real-Time Insights with Opensense at Five9

Five9, an enterprise software company, faced a significant challenge in scaling its sales operations. Their sales team lacked visibility into buyer behavior and needed a more efficient way to prioritize follow-ups to convert qualified leads into closed deals. To address this, they turned to the vendor Opensense to implement its email tracking and analytics solution.

Opensense provided real-time, automated email and attachment tracking that integrated seamlessly into Five9's existing tech stack. This gave sellers actionable data on prospect engagement, such as ad clicks and document views, enabling them to make timely and informed follow-ups. As a result, Opensense helped Five9 scale its team, boost productivity, and elevate the customer experience, even reviving a stalled deal and directly contributing to sales success.

Five9

Esther Friend

VP of Sales Efficiency and Transformation