Case Study: Vimeo scales PLG orchestration and eliminates engineering tickets with Openprise

Vimeo scales PLG with Openprise and cuts engineering tickets to 0

Vimeo, a leading video software and hosting platform, faced significant challenges with its marketing orchestration. Their Marketo instance was unable to access critical product engagement data stored in Snowflake, making their product-led growth (PLG) users invisible. This created bottlenecks in campaign management, list loading, and required heavy engineering support for identity resolution and enrichment.

The solution implemented with Openprise was a composable marketing automation platform. Openprise was configured to read data directly from Snowflake, automating campaign management, identity resolution, and list loading without engineering tickets. This resulted in 100% of campaign management migrating to Openprise for faster launches, PLG users becoming sales-ready on day one, and the operations team gaining full ownership of the orchestration process.

Vimeo