Case Study: RagingWire finds and engages new prospects faster with Openprise

RagingWire Finds, Analyzes, and Engages New Prospects Using “360 Campaign” with Help from Openprise

RagingWire, a provider of large-scale data center infrastructure for hyperscale cloud companies and Fortune 1000 enterprises, needed a better way to identify and prioritize prospects across a complex buying journey. Its marketing team built a “360 Campaign” account-based marketing program to gather buyer signals from many sources, but manual data collection, normalization, and scoring became difficult to manage at scale. Openprise helped support this data-driven prospecting effort.

Using the Openprise Data Orchestration Platform, RagingWire automated data onboarding, cleansing, normalization, enrichment, and account scoring while integrating with CRM and marketing automation systems. The result was a more complete account view, faster and more accurate prospect targeting, and less manual work: over 1,000 new account leads in the first eight months, about 40% of high-scoring accounts converted to sales opportunities, and 80–90% less time spent on manual marketing processes.

RagingWire

Vik Kailash

Senior Marketing Campaign Specialis