Case Study: Palo Alto Networks boosts enrichment match rates to 85%+ with Openprise

Palo Alto Networks lifts enrichment match rates to 85%+ with Openprise

Palo Alto Networks, a major cybersecurity company, faced significant data enrichment challenges. Their single vendor, ZoomInfo, was only achieving a 50-60% match rate, leaving many records—especially in the EMEA region—unmatched. This poor data quality required hundreds of hours of manual spreadsheet cleanup each week and hampered their marketing campaigns.

By implementing Openprise's Multi-Vendor Enrichment waterfall solution, the customer automatically sequenced multiple data providers to fill the gaps left by their primary vendor. Openprise also cleaned data prior to enrichment, improving match rates. This approach boosted their overall enrichment match rate to over 85% and achieved a 50% lift on records ZoomInfo could not match. Furthermore, Openprise automated the list ingestion process, saving the company hundreds of hours per week previously spent on manual work.

Palo Alto Networks