Case Study: Nutanix cuts lead routing from 2 days to under 1 hour with Openprise

Nutanix cuts lead routing from 2 days to under 1 hour with Openprise

Nutanix, a leader in cloud computing, faced significant operational challenges due to poor data quality in its CRM. Manual processes led to a massive 650,000 accounts filled with duplicates, a lead routing time of over two days, and a job title match rate of only 15% in the APAC region. This created constant data firefighting for its operations team and hindered effective sales territory management.

To solve this, Nutanix deployed the Openprise data orchestration platform to create an intelligent "holding tank" that cleans, enriches, and scores all leads before they reach Salesforce. Openprise automated deduplication, reducing accounts to 180,000, and became the single source of truth for territory routing. This resulted in lead routing being cut to under an hour, a 70% improvement in rep-to-record alignment, and APAC job title match rates jumping to 75%. Overall, Openprise saved Nutanix 15 FTE in manual work, freeing the operations team to focus on strategic initiatives.

Nutanix