Case Study: MNTN achieves 66% TAM analysis efficiency gains with Openprise

MNTN boosts TAM analysis efficiency by 66% with Openprise

MNTN, a leader in connected TV advertising software, faced a fragmented data operation that hindered its goal of 300% database growth. Their enrichment, deduplication, and ingestion workflows were handled by three separate tools, requiring manual oversight and constant platform switching. This multi-step process was inefficient, increased error risk, and prevented their team from scaling TAM analysis to meet business targets.

Openprise consolidated these three tools into a single automated platform. The solution streamlined the workflow through a multi-vendor enrichment waterfall and a pre-import staging area for quality control. This implementation delivered a 66% increase in efficiency for TAM analysis, standardized 7.5 million fields, and cleaned 24,200 records, providing the scalable data foundation MNTN needed for its expansion goals.

MNTN