Case Study: Health Catalyst saves ~$200k annually and automates marketing ops with Openprise

Health Catalyst saves ~$200k annually with Openprise

Health Catalyst, a healthcare data and analytics provider, faced significant operational challenges with its lean marketing operations team. Their sophisticated go-to-market workflows were hampered by entirely manual processes for data standardization, product segmentation, event list processing, and attribution, which were unsustainable and did not scale. To overcome this, they turned to the Openprise platform for a comprehensive solution.

Openprise implemented an automated orchestration layer across Health Catalyst's marketing operations. The solution automated data cleansing, product segmentation via a CPQ integration, event list deduplication, demographic scoring, territory tagging, and attribution. This resulted in approximately $200,000 in annual cost avoidance by automating work equivalent to 2-3 FTEs, achieving 95% CRM data accuracy, and reducing event list processing time by over 90%. Their success was recognized with the 2025 Driving Funnel Automation Award.

Health Catalyst