Case Study: Great Place to Work cuts lead routing time and boosts win rates with Openprise

Great Place to Work cuts lead routing from 12 hours to 20 minutes with Openprise

Great Place to Work, an organization that certifies workplace cultures worldwide, faced a significant challenge with its manual lead routing process. Unstandardized web forms and inconsistent data required hours of manual cleanup by the Ops team, taking up to 12 hours and causing low-value and international leads to be dropped. This delay cost the company potential pipeline and sales opportunities. To address this, they turned to the vendor Openprise for a solution.

Openprise automated the entire lead routing pipeline by normalizing web form data and running cleanup and enrichment before routing logic was applied. This solution eliminated the manual pre-routing work, ensuring every lead was clean and correctly routed, including international inquiries to affiliate partners. As a result, lead routing time was cut from 12 hours to 20 minutes, unqualified leads reaching sales fell by 79%, and win rates increased by 38%. The Openprise implementation fundamentally improved the efficiency and effectiveness of the company's inbound sales motion.

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