Case Study: a Fortune 500 software company saves $250k and boosts match rates with Openprise

Fortune 500 software company saves $250k and boosts match rates to 88% with Openprise

A major Fortune 500 software company faced significant data challenges, manually uploading and enriching 800 lead lists per month. Their marketing team had no automated way to cross-reference these lists against their 2.5 million-record master database, and reliance on a single data enrichment vendor resulted in a poor 50% match rate, leaving campaigns and segmentation unreliable. They turned to Openprise for a solution.

Openprise automated the entire list loading process and integrated it with the customer's master data management system. The key improvement came from implementing Openprise's Multi-Vendor Enrichment (MVE) with D&B as an anchor, which dramatically increased match rates from 50% to 88%. This solution saved the company $250,000 annually in manual labor costs and created a fully automated, reliable data pipeline that improved the quality of all downstream marketing activities.