Case Study: Clari saves $80k and builds 3 attribution models with Openprise

Clari built 3 attribution models in weeks and saved $80k with Openprise

Clari, a provider of revenue intelligence software, faced significant challenges with its marketing attribution data. Their operations team struggled with unreliable data due to broken UTM mapping, fragile Salesforce APEX code, and multiple disconnected point solutions. This made accurate attribution impossible and rendered key members of their buying committee, such as the finance team, completely invisible in their reporting.

Openprise replaced the custom APEX code with its no-code orchestration platform, fixing the UTM data at its source. This allowed Clari to quickly build three trustworthy multi-touch attribution models that provided visibility into the entire buying committee. The solution from Openprise also consolidated their tech stack, saving $80,000 in vendor costs while simultaneously increasing functionality and data reliability.

Clari