Case Study: CBR processes 3M+ leads a year with Openprise

CBR processes 3 million leads a year with Openprise

CBR, a B2B media and content syndication company, faced a major challenge processing 10,000 incoming leads daily from various sources. Their manual process for fetching, validating, deduplicating, enriching, and loading leads was fragmented and unsustainable, leading to slow speed-to-lead and inconsistent data quality that consumed their operations team.

CBR deployed Openprise to build a single, fully automated lead onboarding pipeline. The solution processes over 3 million leads annually in near real time with zero manual steps, dramatically improving speed-to-lead and data consistency. This allowed the operations team to shift from reactive data cleaning to proactively managing and refining their automated systems.

CBR