Case Study: Armanino standardizes 1,000+ NAICS codes and unifies GTM data with Openprise

Armanino standardizes 1,000+ NAICS codes with Openprise

Armanino, one of the largest independent accounting and advisory firms in the U.S., faced a significant data quality challenge. Their database contained over 1,000 variations of NAICS codes, making industry-based segmentation unreliable. Furthermore, their core systems—Microsoft Dynamics, Eloqua, and billing—operated in silos without automated data flow, forcing the operations team to perform slow and inconsistent manual reconciliations. This unsustainable process hindered their go-to-market execution.

Openprise solved this by standardizing the 1,000+ NAICS variations down to 72 clean values and building automated flows to connect the three siloed systems into a single orchestration pipeline. The solution also implemented a multi-vendor enrichment waterfall to fill data coverage gaps. As a result, segmentation became reliable and scalable, manual reconciliation work was eliminated, and the operations team regained time to focus on strategic initiatives instead of data firefighting.

Armanino