Case Study: World’s Leading Provider of Integrated Revenue Management Systems achieves improved customer engagement and reduced kiosk lines with OpenMarket

World’s Leading Provider of Integrated Revenue Management System - Customer Case Study

World’s Leading Provider of Integrated Revenue Management System, a mass-transit revenue management company operating in 40 major markets across five countries with more than 1,600 employees, needed more complete customer communications to boost response rates and improve service. OpenMarket was engaged to deliver a two-way interactive SMS system enabling customers to purchase transit passes, receive balance alerts, and top up cards without waiting in lines.

OpenMarket’s two-way SMS solution allowed riders to access information and make purchases instantly, reducing dependency on printed schedules and shortening kiosk lines across all impacted locations, while increasing customer response and overall travel experience. OpenMarket and the customer are now planning to add MMS and mobile coupons to further boost contextual engagement and convenience.