Case Study: World's Largest Contact Lens Store achieves faster prescription refills and reduced support calls with OpenMarket

World’s Largest Contact Lens Stores - Customer Case Study

World’s Largest Contact Lens Store, holding almost 10 million in inventory and serving 5 million customers worldwide, needed to improve customer service by expediting prescription refills. They engaged OpenMarket to explore using SMS to speed the ordering process and better serve long‑term customers.

OpenMarket implemented a single integrated multi‑channel messaging platform to process orders via SMS and MMS. The solution delivered faster refills, reduced customer care call volumes, and freed customer service employees to focus on higher‑value work.