Case Study: Pashion Footwear boosts full-price sales and cuts returns with Onward

Pashion Footwear boosts ROAS 11.8x with Onward

Pashion Footwear, an innovative brand known for convertible heels, faced the challenge of handling a rising volume of returns and shipping mishaps without cutting into their margins or negatively impacting their customer experience. They needed a solution that would offer customers free returns and comprehensive order protection while also providing incentives for repeat purchases. The company partnered with Onward to address these specific needs.

Onward implemented its post-purchase services, including a 90-day Satisfaction Guarantee for free returns and comprehensive shipping protection. This was complemented by a CashBack rewards program to incentivize repeat business. As a result, Pashion Footwear achieved an 11.8x return on ad spend from CashBack-driven revenue, a 20% decrease in their return rate, and a 3% growth in average order value, all while providing these premium services to 65% of their customers at no additional cost to the brand.

Pashion Footwear