Onward
6 Case Studies
Case Study: Pashion Footwear boosts revenue and cuts returns with Onward
A Onward Case Study
How Pashion Footwear provided 65% of customers free returns with no additional cost
Pashion Footwear, an innovative brand of convertible heels, faced the challenge of handling increasing shipping mishaps and returns as the company grew. The brand needed a solution that would protect its profit margins while maintaining an excellent customer service experience, especially with projections showing 300% growth. Founder and CEO Haley Pavone sought a partner to provide free returns and shipping protections without adding cost, as well as a rewards program to encourage customer loyalty.
The vendor, Onward, implemented its Checkout+ solution to address these needs. This provided customers with a 90-day Satisfaction Guarantee for free returns and comprehensive protection for orders lost or damaged in transit. Additionally, Onward's CashBack rewards program gave customers 10% store credit. The results were significant: Pashion achieved an 11.8x return on ad spend, a 65% customer opt-in rate for the services, a 3% increase in average order value, and a 20% decrease in return rates.
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Pashion Footwear
Haley Pavone
Founder & CEO