Case Study: Everlane Generates $1.5M in 90 Days with Onward's Order Upgrade

Everlane generates $1.5M in 90 days with Onward

Everlane, a brand built on radical transparency and environmental responsibility, faced challenges with shipping incidents undermining their customer experience and operational costs. Their finance and CX teams needed a solution that controlled costs, maintained their premium experience, and aligned with their sustainability values, without adding friction for customers. They partnered with Onward to implement its Checkout+ Upgrade order upgrade platform.

Onward's solution provided customers with premium protection, a satisfaction guarantee, cashback, and carbon-neutral shipping. This generated over $1.5 million in impact within 90 days, including $750k in protection revenue and $800k in cashback-driven repeat sales. The partnership also offset 150 tonnes of carbon and provided valuable data that helped Everlane improve carrier selection and fraud detection, making their operations more strategic.

Everlane