Case Study: Bombshell Sports achieves higher conversion and revenue with Onward

Bombshell Sports boosts conversion 2.81% with Onward

Bombshell Sports, a women's activewear brand, was cautious about adding a new cost to its carefully managed checkout flow. The challenge was to justify the addition of Onward's order protection service without interrupting the path to purchase or negatively impacting the customer experience.

Onward implemented its order upgrade solution, which provides immediate value through CashBack rewards and a satisfaction guarantee rather than just protection. The results from a controlled A/B test showed a 2.81% lift in conversion rate, a 4.69% lift in revenue per session, and a 7.7% lift in customer lifetime value, proving that Onward's solution boosted both immediate and long-term revenue.

Bombshell Sports