Case Study: Samsung achieves global digital trust and scalable consent management with OneTrust

Samsung builds digital trust through consent management

Samsung Electronics, a global leader in smartphones, smart TVs and other IoT devices, needed a way to manage consent and privacy preferences for millions of users and ad‑funded applications while meeting GDPR requirements. To solve this, Samsung partnered with OneTrust and deployed OneTrust Mobile App Consent on Galaxy phones and OneTrust CTV Consent for TV Plus.

OneTrust delivered a scalable consent management platform that launched in Europe, was replicated in Brazil and Latin America, and has since been rolled out globally with plans for deployment in 16 additional countries. The OneTrust solution gave Samsung more granular consumer choice and transparency, enabled monitoring of opt‑in rates, and made Samsung’s ad services more attractive to third‑party advertisers—improving compliance and the user experience across mobile apps and connected TVs.

Samsung

Sam Nicholson

European Head of Privacy