Case Study: Service Management Group (SMG) achieves measurable content-to-business outcomes with Onclusive

SMG Connects the Dots Between Content Marketing and Business Outcomes

Service Management Group (SMG) is a global customer experience firm that needed to connect content marketing to measurable business outcomes. Paul Arnhold, SMG’s Director of Brand Marketing, wanted shareable, transparent analytics to validate content efforts, improve attribution, and distribute market intelligence across the organization. To address this, SMG deployed Onclusive’s media monitoring and reporting suite, including its daily Email Digest and PR Attribution–enabled analytics.

Onclusive delivered advanced analytics, timely insights and dedicated support that refined SMG’s content strategy using readership, engagement and conversion data. As a result, SMG reported owned-media blog readership of 10.6k, with 20% of visitors navigating beyond the blog and 58% of that traffic completing a key interaction; content marketing is now reported alongside inbound metrics and attribution has improved. Onclusive’s reporting templates and daily monitoring also sped reporting, aided editorial planning, and enabled a rapid response when a misrepresenting blog post was discovered.

Service Management Group (SMG)

Paul Arnhold

Director of Brand Marketing