Case Study: TELUS achieves integrated measurement of PR, Public Affairs and reputation with Onclusive

Creating an Integrated Measurement Ecosystem to Measure Tactical Communications, PurposeLed Strategy, & Wider Reputation

Telus, a purpose-driven telecoms, health and agriculture company, needed to better assess how it communicates its purpose and how PR and public affairs shape stakeholder perceptions. Before appointing Onclusive, Telus relied on sentiment analysis and a survey-led reputation tracker that didn’t measure issues or public affairs effectively or provide actionable recommendations. Onclusive was engaged to build an integrated measurement ecosystem—including a Perception Tracker and a bespoke impact score—to link outputs to outcomes and track Telus narratives across mainstream and social media.

Onclusive implemented a unified measurement approach that tracks narrative delivery, spokespeople presence, message penetration, and public affairs engagements, while benchmarking Telus against other purpose-led organisations. The Onclusive solution enabled Telus to socialise PR successes to executives, surface previously unknown stakeholder insights, inform major commercial and sponsorship decisions, and demonstrate the measurable contribution of communications to reputation — work that has also earned multiple industry awards for Onclusive’s data-driven measurement.

Telus

Gisele Suen

Senior Communication and Data Analyst Manager