Case Study: ZS achieves #1 lead generation with ON24 webinars

ZS grows webinar leads with ON24, boosting retention 47%

ZS, a global management and professional services firm, faced the challenge of transitioning its major annual Impact Summit and webinar series online while maintaining an engaging, on-brand experience that could capture valuable audience data for lead generation. They turned to the ON24 webinar platform to solve this problem.

Using ON24's flexible and brandable virtual event solution, ZS was able to create engaging webinars that reflected its brand identity. The implementation led to webinars becoming its number one source of leads, with a 72% registrant-to-attendee conversion rate and a 47% plus retention rate. ON24 provided the actionable metrics needed to fuel effective nurture campaigns, significantly expanding the company's reach and lead generation capabilities.

ZS