Case Study: Workiva achieves 33% more influenced bookings with ON24

Workiva increases sales results by 33% with ON24

Workiva, a company in the technology industry, faced a significant challenge with its inefficient and time-consuming webinar process. Before implementing ON24's Webcast Elite platform, producing a single webinar required up to 10 hours of manual effort, making it difficult to scale their programs and integrate webinars effectively into their demand generation strategy.

By adopting the ON24 platform, Workiva leveraged features like templatization, integrations with Salesforce and Marketo, and engagement tools to streamline production, saving 85% of the time previously spent on setup. This efficiency allowed the team to dramatically increase output and utilize AI-powered ACE for personalized audience journeys. As a result, ON24 helped Workiva achieve a 33% increase in influenced bookings, a 35% year-over-year increase in sales-accepted leads, and an overall sales results improvement of over 30%.

Workiva