Case Study: Cloudera achieves 131% year-over-year revenue growth with ON24

With webinars, Cloudera increases revenue by 131% yoy

Cloudera, a Palo Alto–based enterprise data company, relied on webinars as a primary source of lead generation and revenue but was losing audience engagement due to a clunky platform, registration friction and technical issues that frustrated attendees—especially less tech‑savvy executives—during a company-wide push for digital expansion.

By switching to ON24’s customizable, user-friendly webinar platform and automating email reminders and interactive elements, Cloudera broadened its audience and improved engagement. Within a year registrations rose 280%, average attendees grew 322%, reach to senior executives increased 2–5%, and webinar-driven revenue jumped 131% year‑over‑year; a flagship virtual event generated 6,200 registrations, 325 survey submits and 74 meeting requests.

Cloudera

Julia Sommer

Demand Generation Marketing Manager