Case Study: Qualtrics achieves record 20,000+ event registrations with ON24

With better webinar experiences, qualtrics makes record event registrations

Qualtrics, an experience-management company, turned recordings from its in-person conference into a four-day virtual summit, CXWeek, but found its existing webinar solution couldn’t deliver the production quality, scale, interactivity or analytics it needed to create immersive, back-to-back sessions and capture richer audience data.

Qualtrics moved CXWeek to the ON24 Engagement Platform to run 30 simulive/on‑demand webinars over four days (up to eight back-to-back sessions daily), add interactive Q&A and chat, and integrate engagement data with Marketo/CRM. The result was flawless execution, 20,000+ registrations, a 98% registration-to-attendee conversion rate, and webinars that influence about 25% of marketing pipeline while providing deeper engagement analytics to improve follow-up and lead quality.

Qualtrics

Phillip Angerhofer

Events and Campaigns Manager