Case Study: Maddie's Fund educates 50,000 and awards 3,000+ continuing education certificates with ON24 Webcast Elite

With an all-new webinar program, Maddie’s Fund awards over 3,000 certificates, educates 50,000 in just 5 years

Maddie’s Fund, a family foundation dedicated to saving the lives of shelter animals, wanted to expand its education and outreach nationwide but needed a scalable way to amplify its message. After comparing platforms, the organization chose ON24 to build a webinar program that could reach veterinary and animal-welfare audiences across the country.

Using ON24’s customizable, easy-to-use interface with interactive features and on-demand viewing, Maddie’s Fund launched a popular webinar series that delivered reliable live events and archived content. In five years the program educated more than 50,000 people and awarded over 3,000 continuing education certificates, with on-demand viewing often outpacing live attendance.

Maddie’s Fund

Lynne Fridley

Program Manager