Case Study: Genesys boosts pipeline revenue 3X in three years with ON24

With a better webinar experience, genesys boosts pipeline revenue 3x in three years

Genesys, a global B2B technology leader serving 10,000+ companies, needed a way to unify its digital experience, create consistent, repeatable content, and drive measurable pipeline revenue worldwide. The company required a solution that would educate prospects, integrate with its back-end systems for lead tracking and insights, and scale across regions.

Genesys implemented the ON24 Engagement Platform to run branded, interactive webinars—live demos, polls, Q&A and on-demand content—integrated with Marketo, Scribe and Salesforce. The program delivered rapid results: a 3x increase in pipeline in three years, 4,300 leads globally, a 22% attendee-to-lead conversion rate, and roughly 35% of digital pipeline revenue driven by webinars, plus a weekly global webinar cadence and a consistent on-brand experience.

Genesys

Bhavisha Oza

Director, Digital Marketing