Case Study: WellMed achieves a 60% increase in attendance and patient engagement with ON24

WellMed scales member enrollment and patient engagement with ON24

WellMed, a network of more than 16,000 doctors’ offices serving over 1 million older adults in Texas and Florida, needed to scale member enrollment and ongoing patient engagement after COVID shutdowns disrupted its in-person orientation model. With clinics closed, one-off calls were hard to scale and failed to capture the audience insights required to personalize follow-up and keep patients connected.

WellMed shifted to a digital-first strategy using ON24 (Webcast Elite, Engagement Hub, Target, Advanced Analytics and ON24 Connect for SFDC) to deliver virtual orientations, bingeable content hubs and targeted outbound pages, with engagement data auto-populating Salesforce. The move drove a 60% increase in orientation attendance, a 60% increase in patient engagement and a 25% increase in events run, while automating follow-up and enabling timely, personalized outreach.

WellMed

Ariel Daughtry

Digital Platform Manager